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Google Local Services Ads (GLSA) shows qualified professionals at the top of Google’s search results when a customer is looking for relevant home services. GLSA allows customers to quickly see reviews, company profile, services offered, and hours of operation. The main ad unit will show a carousel of three businesses that rotate based on proximity, job type, reviews, and provider responsiveness.


  • Direct lead generation; pay per lead
  • Google’s “Guarantee” designation instills extra trust with consumers
  • Extra visibility in voice searches
  • Supplements and amplifies conventional paid search campaigns
  • Leads average $30 per lead for home services businesses in markets where GLSA is available

What to expect in order to be Google Guaranteed:

  1. Certificate of Insurance
  2. Business License
  3. Google My Business Link
  4. Background Checks for all employees that will serve Google Guaranteed Leads