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Google Local Services Ads (GLSA) shows qualified professionals at the top of Google’s search results when a customer is looking for relevant home services. GLSA allows customers to quickly see reviews, company profile, services offered, and hours of operation. The main ad unit will show a carousel of three businesses that rotate based on proximity, job type, reviews, and provider responsiveness.

PRIMARY BENEFITS

Direct lead generation; pay per lead
Google’s “Guarantee” designation instills extra trust with consumers
Extra visibility in voice searches
Supplements and amplifies conventional paid search campaigns
Leads average $30 per lead for home services businesses in markets where GLSA is available

What to expect in order to be Google Guaranteed:

Certificate of Insurance
Business License
Google My Business Link
Background Checks for all employees that will serve Google Guaranteed Leads

Download FAQ

1Documents

2Owner

3Business

4Hours

5Bio

6License

7Investment

Necessary Documents
Before you begin the signup process, please review the check boxes below to ensure you have all the necessary documents ready to complete the form in its entirety. If you have any questions along the way, please reference the FAQs or use our chat feature.
Electronic copy of business license*
- I have an electronic copy of my business license ready to upload.
General liability insurance*
- I have an electronic signed copy of my general liability insurance ready to upload.
Business owners and field workers*
- I know how many business owners and field workers will be submitted for background checks.

Business Information
Legal Business Name*
Advertised Business Name*

Please provide the Business Name as it should appear in your advertising. This may differ from your Legal Business Name.
Business Address*
Street Address City State ZIP Code
Timezone*
Business Phone Number*
Business Website*
Phone Number for Customers to Call*
Year Founded*
BBB Rating
How many field technicians will be submitted for background checks?*
How many service vehicles do you have?
Google My Business Account*

Please provide the URL to your Google My Business (GMB) Page. Click Here for instructions on how to acquire your GMB URL. If you do not have a GMB account, put “NONE”.
Daikin Contractor ID
Distributor Type*
- Independent (IND)
- Company Own Distribution (COD)
Independent*
Company Owned Distribution (COD)*
Daikin TSM Name
Daikin TSM Email

Hours of Operation
Business has 24/7 Service?*
- Yes
- No
Monday
- Closed?
Open
Close
Tuesday
- Closed?
Open
Close
Wednesday
- Closed?
Open
Close
Thursday
- Closed?
Open
Close
Friday
- Closed?
Open
Close
Saturday
- Closed?
Open
Close
Sunday
- Closed?
Open
Close

License & Insurance
Please upload all applicable licenses for your business. If your state does not require a license, please attach your business license instead.
License Number
License Expiration Date
MM slash DD slash YYYY
Upload an Image of Your License
Drop files here or

Accepted file types: jpg, jpeg, png, pdf, Max. file size: 3 MB.
Upload an Image of Your Business Insurance
Drop files here or

Accepted file types: jpg, jpeg, png, pdf, Max. file size: 3 MB.
Professional License Verification*
By checking the box below, you confirm that you, your business and your workers (“You”) always carry relevant licenses* required to perform work offered and booked through the Local Services by Google platform. Per Google’s Minimum Provider Requirements, You are solely responsible for maintaining compliance with applicable laws, regulations, and licensing requirements in each jurisdiction where You offer or provide services. You acknowledge that Google LLC may request proof for a relevant license or registration from You at any time. Failure to provide proof of valid licenses or registrations may cause your ad to pause.
- I agree that my business and workers carry relevant licenses required to perform the work offered and booked through the Local Services by Google platform.
*Relevant licenses include but are not limited to:
- Any and all state, county and/or municipal licenses or registrations for each location where You provide services;
- Any and all specialty licenses or registrations for each location where You provide services, including licenses related to specialized job types, job price, and/or providing residential or commercial services;
- Any and all licenses required to be held by workers, managers, supervisors, owners and/or business entities;
- Any and all permitting requirements for the job types and locations you service

Google Local Services Ads (GLSA) Investment
You are now one step closer to getting Google Guaranteed. In order to register a Google Local Services account, Google requires a valid credit card. Please complete our secure online credit card form so we can submit your information to Google without delay. The credit card provided will be charged the $499 Management Fee upon completion of this form. No other charges will be made until the launch of your campaign.
Annual Management Fee Acknowledgement*
- I understand this program has a $499.00 Annual Management fee which will be charged to my credit card upon completion of this order.
Weekly Ad Spend*
Please enter a number from 100 to 999999.
*Please note that the amount provided will be the weekly budget allocated to your Google Local Services ads account. Minimum amount is $100 per week. The allocated amount does not guarantee the funds will be used each week. Factors like demand and market saturation will impact the ability to spend the funds. It is suggested that you allocate as much funds as palatable, knowing that it’s possible not all the funds will be used. To learn more about how automatic payments work visit: https://support.google.com/google-ads/answer/7435485?hl=en&ref_topic=6224863
Campaign Approval
Campaign approval weekly ad spend*
- I agree to the above outlined weekly ad spend investment.
Campaign approval terms and conditions*
- I agree to the program terms and agreement.
Terms and Agreement
Campaign approval storage and handling*
- By using this form you agree with the storage and handling of your data as outlined in our privacy policy.
Annual Management Fee
Total Amount to be billed at this time
$0.00
Credit Card

American Express
Discover
MasterCard
Visa
Supported Credit Cards: American Express, Discover, MasterCard, Visa
Card Number Expiration Date Security Code Cardholder Name
Phone
This field is for validation purposes and should be left unchanged.

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Necessary Documents

Business Owner Information

Business Information

Hours of Operation

Business Bio

Areas Serviced

License & Insurance

Google Local Services Ads (GLSA) Investment

Campaign Approval